Privacy Policy
Effective Date: 24 July 2026
Privacy Policy
At Paramoor Winery & Farm (“Paramoor”, “we”, “our” or “us”), we value your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit our website, purchase our products, book accommodation, enquire about weddings or events, attend our property, subscribe to our mailing list, or otherwise interact with us.
This Privacy Policy has been prepared in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our website or providing us with your personal information, you agree to the collection and handling of your information as described in this policy.
What information we collect
The personal information we collect depends on how you interact with us.
This may include:
- your name
- postal or delivery address
- email address
- telephone or mobile number
- billing information
- payment information (processed securely through third-party providers)
- accommodation booking details
- wedding or event enquiry information
- guest names where required for bookings
- purchase history
- correspondence with us
- information you provide through enquiry forms, surveys or competitions
- information relating to customer service enquiries
- website usage information collected through cookies and analytics.
Providing personal information is voluntary; however, if you choose not to provide certain information, we may be unable to provide some of our products or services.
How we collect your information
We collect personal information when you:
- submit an enquiry through our website
- enquire about weddings or events
- book accommodation
- purchase wine or other products
- join our mailing list
- attend our Cellar Door or events
- contact us by phone, email or social media
- enter promotions or competitions
- interact with our website.
We may also receive information from trusted booking and enquiry platforms including:
- Airbnb
- Stayz (Vrbo)
- Booking.com
- Lodgify
- Aisle Planner
- Easy Weddings
- other authorised booking or reservation partners.
How we use your information
We use your personal information to:
- respond to enquiries
- process accommodation, wedding and event bookings
- fulfil orders and deliveries
- communicate regarding your booking or purchase
- provide customer support
- personalise your experience with Paramoor
- mprove our website and services
- comply with legal obligations
- administer competitions and promotions
- send marketing communications where you have chosen to receive them.
Where practical, we will only collect information necessary for these purposes.
Marketing communications
If you subscribe to our mailing list or otherwise consent to receiving marketing communications, we may occasionally send information about:
- upcoming events
- wine releases
- accommodation offers
- wedding inspiration
- seasonal promotions
- special offers.
You may unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.
Communicating with you
We may contact you regarding your enquiry, booking or purchase by:
- telephone
- SMS
- WhatsApp (where requested or appropriate)
- other messaging services that you have used to communicate with us.
These communications are primarily for customer service, booking administration and responding to enquiries.
Disclosure of your information
We respect your privacy and do not sell, rent or trade your personal information.
We may disclose your personal information to trusted third parties where reasonably necessary to operate our business, including:
- accommodation booking platforms
- event management software providers
- payment processors
- website hosting providers
- email marketing platforms
- IT support providers
- accountants and professional advisers
- delivery providers
- government agencies where required by law.
Some service providers may securely store information outside Australia. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place.
Cookies and website analytics
Our website uses cookies and similar technologies to improve your browsing experience.
Cookies help us:
- remember your preferences
- understand how visitors use our website
- improve website performance
- measure marketing effectiveness.
We may use services including:
- Google Analytics
- Google Ads
- Meta (Facebook) Pixel
- other website analytics and marketing tools.
These services may collect information such as:
- browser type
- IP address
- device information
- pages viewed
- referring websites
- time spent on our website.
Most browsers allow you to disable or manage cookies through your browser settings.
Customer reviews
We may display customer testimonials and reviews on our website or marketing materials.
Where reviews are submitted directly to Paramoor, you grant us permission to publish them together with your first name, initials or other agreed attribution.
Reviews published on third-party platforms such as Google, Facebook or Easy Weddings remain subject to the terms and conditions of those platforms.
Photography and events
Paramoor regularly hosts weddings, private functions and public events.
Photographs and video may occasionally be taken during public events and used for marketing or promotional purposes.
For private weddings and exclusive events, we will always respect the wishes of the couple or event organiser regarding photography and the use of images.
If you attend a public event and do not wish to appear in promotional material, please let us know and we will make reasonable efforts to accommodate your request.
Age verification
Paramoor Winery & Farm sells alcoholic beverages.
Our website and online store are intended for persons aged 18 years or older.
By placing an order for alcohol through our website, you confirm that you are at least 18 years of age.
We reserve the right to request proof of age where required by law.
Security of your information
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
Information is stored using reputable service providers and secure systems appropriate to the nature of the information collected.
While we take reasonable precautions, no method of electronic transmission or storage can be guaranteed to be completely secure.
Accessing and correcting your information
You may request access to the personal information we hold about you or request that incorrect or outdated information be corrected.
We may ask you to verify your identity before providing access.
Where permitted by law, we may refuse access and will explain our reasons.
Third-party websites
Our website may contain links to websites operated by third parties.
We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies before providing personal information.
Children's privacy
Our website is not intended for children under the age of 18.
We do not knowingly collect personal information from children without appropriate parental or guardian consent.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be published on this page together with the revised effective date.
Contact Us
If you have any questions about this Privacy Policy, wish to access or correct your personal information, or would like to make a privacy complaint, please contact:
Privacy Officer
Paramoor Winery & Farm
439 Three Chain Road
Carlsruhe VIC 3442
Email: enquiries@paramoor.com.
We will acknowledge your enquiry as soon as reasonably practicable and aim to respond to privacy enquiries or complaints within 30 days.
If you are not satisfied with our response, you may contact the:
Office of the Australian Information Commissioner (OAIC)
Website: https://www.oaic.gov.au
